24 October 2011

Dismantled Accords + Rube Goldberg =
Best Honda Commercial, Ever

This is great, if you haven't seen it...

A few years back a television commercial was produced by Honda's UK ad agency, working in concert with company engineers who painstakingly took apart two special hand-assembled Accords to create this incredible Rube Goldberg-style contraption...

This (real/no effects) two-minute spot actually required 606 takes- the first few hundred didn't go all to plan. They therefore had to re-install the set-up repeatedly over several weeks, working shifts day-and-night to achieve this effect. In the end,
it took three full months and $6M to capture a perfect run.

All you see in the sequence below -outside of walls, floor, ramp and the complete Honda Accord- was sourced from the two 'parts' cars. When presented to company management, they were absolutely blown away... many commenting how 'amazing the computer graphics were'. Imagine their surprise when they found out it was all real.

Note presentation of the cars' automatic rain-sensing windshield wipers feature...


h/t Speedunque

3 comments:

Woodsterman (Odie) said...

They missed the boat not showing it here.

Proof said...

Odie: You assume the average American has a two minuter attention span!

Reaganite Republican said...

Good point, but the time flies when you're snake-fascinated lol

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