08 December 2009

Gatorade Dumps Tiger Woods


While so far sponsors have stuck with serial-adulterer Tiger Woods, today Gatorade has announced that it would discontinue its Tiger Woods sports drink.

Gatorade says the decision to drop Woods' product was made "months ago" and has nothing to do with the recent public events involving the embattled golf star.
In an official statement released Tuesday, the company said: "We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon."

"Gatorade Tiger Focus" was launched last spring and was the only product to contain theanine, which is said to reduce mental and physical stress. The partnership was unprecedented because Woods received royalties from sales of the beverage, rather than a contractual amount for an endorsement.
However, this news comes just days after the company told FoxNews.com that it would not drop Woods from his endorsement deal following a mysterious car crash outside his Florida home last month. Days later, rumors of at least eleven alleged extramarital affairs surfaced-
Also now we hear of naked pictures of Tiger being shopped to Playgirl... I'm starting to wonder if Woods is ever going to golf again professionally- this is really getting out-of-control, and you can't help but pity his poor family...

Read more at Fox News and at Left Coast Rebel-