Bing Search Users Ad-Crazy
Back in July, a study looked at how often Bing users clicked on ads when compared to Google and Yahoo! users. Bing users showed a 50% higher ad click rate than Googlers, so at the time the preliminary conclusion was that Bing’s success was being driven in a big part by Microsoft’s huge, expensive advertising blitz.
Now that December is upon us, and Bing keeps showing its ability to push Google from a technology standpoint, we decided to revisit and see how the numbers were looking. As it turns out, Bing users are still clicking on ads at a prodigious rate – in fact, the CTR of users who come to the Chitika network via Bing is over 75% higher than those who come from Google...
Now, it must be mentioned that Bing is still a distant third place in terms of traffic sent – Google dominates with 84% of search traffic, followed by Yahoo! at 7.40%, and Bing holding at 5.75% (AOL and Ask both have just over 1% of search traffic coming into the Chitika network). However, all things being considered the same, driving one Bing user (or AOL or Ask user) to your site can be more valuable than driving one Google user.
Chitika is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. Wint over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.”
What I like is just that: the ads only show for search engine traffic, and not your regular bookmarked readers- for whom the ads simply dissappear from the page. And the click-rate is excellent, as the ads are targeted for the content of their search terms, not your blog's content as with others... so your new visitors only see ads that fit their needs, not a bunch of garbage that just annoys them...
